On October 18th, during an interview in Lhasa, it was announced that the seventh round of the “Winter Travel to Tibet” campaign has officially kicked off. The Tibet Autonomous Region government unveiled new cultural and tourism promotional policies, including the distribution of 10,000 free flights and 10,000 free train tickets to attract tourists to the region this winter.
The tourism market in Tibet experiences significant fluctuations due to its unique geography and climate, creating distinct peaks and troughs in visitor numbers. Since 2018, the regional government has implemented promotional policies for “Winter Travel to Tibet.” During the winter period, visitors can benefit from free entry to A-level tourist attractions (excluding temple sites) and discounted hotel rates. This latest “Winter Travel to Tibet” campaign will run until March 15, 2025.
The distribution of 10,000 free flights and train tickets will be conducted through a lottery system, with online offerings each year. The free flight tickets come with priority reservation rights for tickets to the Potala Palace, while the free train tickets include complimentary high-quality attraction tickets and vouchers for premium hotel stays.
In addition to the free tickets, Tibet has announced a series of consumer discount vouchers for “family travel,” “group travel,” and “senior travelers.” This initiative will also involve a lottery system, where, following the format of “pre-travel lottery and post-travel redemption,” each year, lucky families, groups, and senior travelers who purchase flights or train tickets to Tibet will receive 10,000 vouchers valued at 1,000 RMB each. These vouchers can be used for cultural and tourism products within Tibet.