In the wave of global economic integration, China’s apparel industry is experiencing remarkable growth. Bosideng, a leading brand in the down jacket market, is making a significant impact on both domestic and international stages, exemplifying the power of Chinese brands with its superior quality and innovative spirit.
To further showcase its brand strength and rigorous quality control as a leading national brand, Bosideng hosted the “Leading Forward, Exploring Excellence” event at its headquarters in late October 2024. The event featured Antarctic ambassador Wang Yuhang, known as “Water Brother”, along with several well-known influencers and media representatives from the technology, evaluation, and fashion sectors, embarking on a quality exploration journey together.
During the event, Mr. Gao Dekang, Chairman and President of Bosideng Group and the brand’s founder, emphasized, “Bosideng always focuses on people’s new needs and expectations for a better life. We adhere to long-term principles and value creation, concentrating on customer value, maintaining our strategic direction, leading the brand, enhancing innovation, and fulfilling our social responsibilities. We are moving from being ‘China’s No. 1’ to ‘globally leading’, writing a new chapter with ‘world-class down jackets, Chinese Bosideng, leading new trends.'”
Quality is one of Bosideng’s core competitive advantages and serves as a solid foundation for its brand development. When discussing Bosideng’s commitment to high quality, Executive Vice President Mei Dong stated, “Bosideng has always regarded ‘high quality’ as the lifeblood of brand development. In recent years, we have built a comprehensive quality management system centered on consumers, shifting from a product-focused mindset to a user value mindset. We identify user value needs and implement a quality management framework that ensures both controllability and traceability throughout the process, thus embodying the spirit of craftsmanship in every aspect and achieving our brand’s ‘good reputation’ through high-quality standards.”
During the on-site visits, guests witnessed firsthand how Bosideng embodies craftsmanship in product research and production processes, ensuring quality leadership. The material expert laboratory, a core component of Bosideng’s quality control system, showcases the brand’s commitment to craftsmanship. Since its establishment in 2000, it has received numerous accolades from authoritative institutions and partners, including a CNAS recognition certificate and endorsement from the China Down Association. Every feather and fabric undergoes rigorous and precise testing processes to guarantee purity and excellence. The laboratory has established an internal control system that surpasses national standards and employs extremely strict selection criteria for raw materials. “Zippers must withstand 30,000 pulls, and fabrics are subjected to 20,000 abrasion tests. Only the materials that pass these tests can enter Bosideng’s production line for final sale,” Mei Dong explained. From material selection to product inspection, every step reflects the craftsmanship and wisdom of Bosideng’s team, collectively reinforcing the brand’s commitment to high quality.
In the smart manufacturing factory tour, guests explored various production processes, from cutting and sewing to the final inspection center, witnessing how Bosideng integrates craftsmanship into every detail. In the cutting area, the automated cutting machines demonstrate precision and a 100% accuracy rate in cutting pieces, reflecting the brand’s obsession with accuracy. The automated production area featured carefully designed templates that ensure 100% sewing quality and consistency. In the finishing area, a team of five conducts thorough inspections while strict controls are in place to prevent metal foreign objects in the final garments. The filling room, equipped with an automatic filling machine, achieves a precision of 0.01g in weight and uses ultrasonic sealing technology to completely eliminate the risk of down leakage during handling. Bosideng’s meticulous attention to detail and adherence to high-quality standards were perfectly showcased here.
The smart distribution center, or “Logistics Park,” alongside the technology center, left a profound impression on attendees. In the Logistics Park, artificial intelligence and automation technologies seamlessly integrate to create an efficient and accurate production and distribution network, ensuring timely and precise delivery of each product to consumers, significantly enhancing customer satisfaction and building a more solid trust foundation for the brand.
The technology center is the core driver of Bosideng’s technological innovation, bringing together top global research expertise and cutting-edge experimental equipment. The “Wind and Rain Snow Laboratory” simulates various extreme weather conditions to rigorously test garment performance, ensuring each product provides consistent warmth protection. The “Polar Laboratory,” a joint creation with the Chinese Polar Research Center, can replicate extreme conditions, such as -70°C cold and 9-level gales, fully validating Bosideng’s exceptional thermal insulation, windproof, and waterproof capabilities. Furthermore, the technology center harnesses artificial intelligence and 3D virtual simulation technology, enabling precision and efficiency in product design and development, transforming every creative idea into high-quality products.
Additionally, visiting the “Summit Pavilion,” the corporate culture center, deepened guests’ understanding of Bosideng’s brand culture and responsibilities, enriching their recognition of the brand’s commitment to “high quality.”
The event also included the “Leading Forward, Exploring Excellence” quality-themed internal and external representative exchange conference filled with valuable insights. Ms. Yao Xiaoman, Vice Chair of the International Down and Feather Bureau and honorary director of the China Down Industry Association, along with Antarctic ambassador Wang Yuhang and Bosideng executives, engaged in in-depth discussions on core issues related to quality development from multiple perspectives, including market trends, quality system construction, and consumer insights.
During the discussions, Rui Jinsong, Senior Vice President and General Manager of Bosideng’s Division, shared how the brand adapts to market demands to win consumer favor from both market and sales perspectives. He stated, “Quality development is essential for gaining consumer recognition. Bosideng focuses on consumer needs, keeps pace with market changes, and continuously enhances product quality and service levels. We are also committed to developing new technologies and materials, optimizing channel structures, improving operational efficiency, enhancing brand promotion, and driving digital transformation, all while concentrating resources to create efficient stores and elevate brand reputation and overall profitability.”
Furthermore, He Maosheng, Vice President and General Manager of the Supply Chain Management Center, illustrated the stringent product quality control at every chain of the supply process by using cold-weather products as an example. He explained, “Bosideng firmly adheres to the principle of quality first, ensuring every down jacket is worth its price through research investment, quality system construction, logistics guarantee, and digital quality control.”
Additionally, Ms. Yao Xiaoman shared insights on the current state and trends of the down industry, as well as the differences between domestic and international down jacket markets. She praised Bosideng’s contributions as a leading brand in setting national standards, stating, “Bosideng, through its exceptional quality and innovative spirit, not only propels the rapid development of the domestic down jacket industry but also injects new vitality into the international down jacket market.”
At the conclusion of the event, Antarctic ambassador Wang Yuhang reflected on his experiences during the quality exploration journey, saying, “Through this event, I gained deeper insights into Bosideng’s dedication to quality and its pursuit of innovation. As a brand ambassador, I am eager to work with Bosideng to lead Chinese brands onto the global stage, allowing more people to experience Bosideng’s warmth and strength.” He also shared his excitement about embarking on an Antarctic journey with Bosideng, looking forward to experiencing the brand’s latest technological advances during the exploration.
By championing quality, Bosideng sets a new chapter for Chinese brands. This quality exploration event comprehensively showcased Bosideng’s relentless pursuit of excellence, enabling numerous guests to witness the brand’s commitment to quality firsthand and deepen their recognition and trust in the brand, further energizing Bosideng’s future developments. This event not only highlighted Bosideng’s brand strength but also powerfully signified the promising future of Chinese apparel brands, as Bosideng continues to prioritize quality and embrace innovation while striving to become a global leader in down jackets.
In the future, Bosideng will remain committed to the principle of quality first, embracing market changes with an open approach, continually innovating to create greater value for consumers. At the same time, Bosideng will actively fulfill its social responsibilities, promoting sustainable industry development and contributing to the future of Chinese brands under the banner of quality, leading to new chapters of brilliance.
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